Workshop Concept for STUDY IN SAXONY as part of the event series "Eine Frühschicht für mein Hoyerswerda – Wissenschaft für die Lausitz", a workshop day for students at the Energiefabrik Knappenrode.
The Workshop – "Eure Lausitz, eure Brand – Werdet Teil von STUDY IN SAXONY" – invited participants aged 13 and up to develop their own brand ideas for the Lausitz. Through a creative process, the workshop aimed to highlight the region as an innovative place to live and study, shaped by fresh ideas, youthful perspectives, and a passion for design.
Moderation: Tom Semmelroth & me – Client: Heimrich + Hannot GmbH
After an inspiring introduction to STUDY IN SAXONY and the basics of branding, students teamed up to create a fictional campaign positioning Hoyerswerda as a vibrant hub for science and innovation.
Through creative exercises and guided teamwork, ideas came to life—from youth info centers to event concepts and slogans like "WiFa – Wissen, Information, Forschung, Austausch". The day culminated in confident presentations before a high-profile audience, like Saxony’s Minister of Science and the Mayor of Hoyerswerdaleaving behind applause, recognition, and bold visions for the future of the Lausitz-region.
